Evaluation

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media product uses conventions of real media products for example, it uses principles from Goodwin's theory.

- Genre Characteristics: This is when the genre of the of the artist/band corresponds to what the music video will be like, for example if the genre of a band was rock, you would expect to see them in a performance based video, with the band in all of the shots at all times. The genre of our artist is acoustic, so our music video is narrative and part performance based.

This is a shot from our music video. In this shot our artist (Lily Norman) is singing , this is a performance based part of our music video. We decided to use some perfromance as we thought it would be more interesting to the audience, plus it would be a challenge for us when it came to the editing stage.

The relationship between lyrics and visuals-
In my music video i have used this characteristic, there are variuos times in the video where we have linked lyrics to visuals.
For example a lyric in the song is “your name is all over my note book” in this shot in the video we have got our artist and positioned her in a tree writing a boy’s name all over her note book.



The relationship between music and visuals-
I have used this in my music video with different transitions being used on the beat in the song. I have also used transitions that fit the genre of song, which is quite slow paced, i have used transitions like fading in/out, this has given a good effect to my music video.

I have developed a visual style and brand identity through the matching of typography, the same font appears on the start of the music video, on the CD cover and on the magazine advert.