Niche

Lily Allen has a niche market, this is because she was one of the first of her kind. Her 'pop' songs have a humour background, with her video's having a clever twist. In her songs she jumps between singing the song and rhythmically talking. No other female artist had done this before Lily Allen. She tackles real issues in her songs like drugs, absent fathers, hypocritical politicians, friends who are users. This is a good way to target audiences as they may be able to relate to her songs. She also made a niche image when she first arrived on the music scene, she wore 'pretty, girly' dresses with not so girly trainers, this caught on with the fashion market and not so long after, girls everywhere could be seen wearing dresses and trainers.
Lily Allen video's and lyrics all contain an element of comedy. In her song 'The Fear' Lily exposes the empty headed world of the modern day 'princess', all blamed on the x-factor generation. You can see Allen wrapped up in bows with endless presents around her in a mansion with butlers and maids. In the lyrics 'I want loads of clothes and f*** loads of diamonds... I heard people die from trying to find them. The audience is meant to laugh at Allen's view of a spoilt brat and her misguided ambitions. What she is saying in The Fear is quite meaningless. Lily is a a strong role model for what is arguably a lost generation one that values fame over talent.