Genre Characteristics- In nearly all of Coldplay's video's Chris Martin uses direct address looking at the camera, in most of their video's there is a narrative behind the video.
The Relationship between lyrics and visual- when Chris Martin sings 'oh take me back to the start' the video shows him walking backwards as if he wants to go back to where he started. This is a good effect when making a music video as it makes it more interesting for the audience to watch.
The Relationship between music and visuals- when the music speeds, the video looks as if things are going faster around him but still going backwards, this also makes it more interesting for the audience to watch.
Demands of the record label- the record label that have signed coldplay may have said that in the music video's Chris Martin has to be looking directly into the camera and that it has to be close up to him.
Voyeurism- voyeurism isn't really used in coldplays video's, if they did use it i don't think it would fit in to the type of music that they produce.
Star Motifs- Coldplay used Chris Marting as a star motif as he is always in their music video's.
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